"Smell Like A Man, Man" -Old Spice

If your a man, did you know the type of deodorant you use will define how manly you really are? According to Old Spice their assortments of deodorants and body washes will actually make you more manly. In the commercial I have posted they show a test between regular deodorant and Old Spice, the Old Spice deodorant is more manly because it cause hair to "grow on a mans chest". Of course any viewer with common sense does not watch this commercial thinking that if they use Old Spice hair will actually grow on their chest but it does focus attention on things the viewers may associate with manliness. Such as a hairy chest, being sweaty in a locker room after playing basket ball, even the way the speaker stand reflects certain masculine characteristics persuading the viewer that Old Spice deodorant is for real man. At one point in the commercial the speaker say "If you still don't like it (Old Spice deodorant) we will buy you a stick of something that smells like wildflowers and sham."This part of the commercial serves as a challenge saying to the audience, to men, if you don't like our deodorant you must not be a real man. The commercial also talks about how Old Spice is a perfect for "real man situations such as basketball, re-con and frenching"Implying that their deodorant works great for sports, military and sexual activities. All things that in some sense can be associated with men. Old Spice uses a strong athletic looking man to sell to other viewers what it means to be manly, in hopes that viewers will want to buy their product based on the fact that most men have a need to be more masculine or to prove their real masculinity.